We have recently completed two corporate identity projects for two primary school, one in Coventry www.hearsall.coventry.sch.uk and one in Nottingham www.brooklands.derbyshire.sch.uk. Both schools needed to look again at their marketing material which needed to reflect their personality and ethos more effectively. New logos were developed considering imagery, colours and all graphical elements and essentially how they were to be implemented across all corporate material. In each case we produced new prospectuses and websites viewing each project holistically. Using powerful photography and colour coordination and effective application of the new identity on both brochures and websites all elements worked together, resulting in strong branding. You can read in more detail about these projects by visiting our website portfolio.
Both these websites are responsive, that is to say the sites automatically adjust for easy viewing on tablets and smart phones. The drop-down menu bars are categorised logically with the menus repeated in the side so you can easily flick between pages in that particular section.
Key information for common usage such as the latest letters to parents and learning zones and timetables with information that is updated regularly are listed under a separate bar as a form of Quick Link. It has also been designed so that not only parents and pupils can use the site with ease but also so that Ofsted can find the information about the school that they place particular emphasis upon, such as the curriculum content listed for each year. You can view a list of all the information that Ofsted need to see on a website with a guide as to how you may want to arrange the information on our blog – School Website Audit. Ensure that your website complies with all the legal requirements laid down by Government. Or please contact us to arrange a meeting to discuss such topics in further detail.
We realise each school has its own individual personality with different needs and as such believe this should be reflected in the development process of all marketing material through discussion with you. We welcome your enquiries.